In a world that is flooded with millions of brands it has become imperative to create a brand identity for your business that is not only unique but also differentiates itself strategically from competitors.
Creating a brand identity is an extensive process that calls for an intelligent mix of creativity and astute business sense. So as a business how do you go about achieving a perfect brand identity? We have enlisted some very useful tips that will help you create a vibrant brand identity. But before we do that, let’s get a basic idea about what brand identity is.
What is brand identity?
Creating a brand identity isn’t about simply designing a logo and producing marketing collateral. Instead, brand identity is determining what the unique offering of your brand is, what is the philosophy that it espouses, and ultimately how can it stand apart in terms of strategy, visual language and tone of voice from the competition.
Now that we have a basic grasp of what is the essence of good brand identity, let’s look at a few tips that will help your create an effective and rewarding brand identity.
Tip 1: Thorough research is the way to begin.
Before commencing the process of creating a brand identity, you need to understand the market you will be operating in. Begin by studying who your competitors are, how they are differentiating themselves vis-à-vis the product/services they are offering, and what is the kind of visual language and tone of voice they are using. Once you have gained a good grasp of this, you will need to understand how you can stand apart from them.
Originally published at https://www.digitalgpoint.com/ on March 22, 2023.